When you’re marketing your small business you often find yourself recalling different situations and moments that best illustrate what you’re trying to say. In essence, you’re storytelling. Storytelling is fundamental in businesses because stories educate customers, grow businesses and motivate employees. One of the best mediums for storytelling, other than the written word, is video.
The Internet has become the most efficient way for people to experience video. This is why you should consider using web video to promote your business. Below are 3 videos from different businesses. Each of them has a different tone and inspires customers in a different way. They all tell a story.
When they customer is done watching these videos, they not only want to spend their money with the business, but they want to shake the hand of the business owner too.
Victory Love + Cookies, Denver, Co
You can actually feel the passion that Kristy has for making cookies. Her heart felt message comes through loud and clear. What’s not to love about Victory Love + Cookies?When you produce your web videos make sure your passion comes through. Passion is infectious and can help your videos go viral.
Gracies, Providence RI
This video features great shot selection. The interview with head chef Matthew Varga shows his commitment to good food. After watching this video you know that Gracies cares about the quality of their ingredients as well as the sustainability of the produce they use. In your web video make sure your message is clearly stated.
Big City Burgers and Greens, Des Moines, IA
This well produced video hammers home that Big City Burger and Greens is doing things a little bit different in downtown Des Moines. Your web video should highlight what makes your business unique. Work with your videographer before you shoot to hone in on which shots should be covered. That way, your viewers won’t miss your best parts.
Don’t these videos make you want to eat at each restaurant? This is the power of web video storytelling. Have your found a way to tell the story of your business through online video? Let me know in the comments.
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